Line Development Digital Package
We were tasked to create a new clothing brand collection. Our goal was to design a cohesive line, build a strong brand identity, and develop marketing strategies that connect with our target audience.
The Ask
The Process
Throughout the process, our group worked together to design the collection:
-Select a cohesive color palette, and create pieces that reflect our brand’s identity.
-Research trends and customer preferences to guide our creative direction.
-Ensure the designs were both stylish and marketable.
-Held reveal presentations to our professor and peers, receiving valuable critiques that allowed us to refine our designs, visuals, and overall marketing plan.
The Project
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